A new data model: While UA uses a session- and hit-based structure to collect and organize data, GA4 adopts an event-based approach. This makes GA4 more flexible and suitable for monitoring interactions on the web as well as in mobile applications.
Different metrics: It’s time to say goodbye to, for example, the famous “Bounce rate”. In GA4, this metric is no longer present and is replaced by “Engaged azerbaijan phone number list session” (basically, Engaged session is the opposite of Bounce rate). GA4 also introduces other engagement metrics, such as “Engagement session per user” and “Engagement rate”, which offer a deeper insight into the interactions between users and the website or application.
Attribution models
GA4 includes a machine learning-based attribution model that helps you more accurately determine the effectiveness of various marketing activities. UA, on the other hand, is based on attribution models that are certainly less advanced.
User analytics and audiences: GA4 offers advanced features for user analytics, saying goodbye to UA views. In fact, views no longer exist in GA4, but have been replaced by custom reports – which you will have to create manually – or by public audiences. Audiences allow you to create segmentations starting from any combination of events. The main differences channels, demographics, online marketing becomes the leader in the b2b marketing mix imported from offline and so on. You can sync them with Google Ads to significantly improve campaign performance and target users.
Privacy and GDPR compliance
GA4 places a greater emphasis on user privacy and compliance with data protection laws, such as GDPR. For example, IP address tracking is no longer performed, vietnamese offer user data is sampled to prevent identification, and data deletion requests are simplified. In addition, user data retention is limited for custom reports by default to 2 months, expandable in the settings to 14 months.
Machine Learning is a key aspect of GA4, which differentiates it from UA, is the ability to predict future user actions based on the data collected. GA4 performs intelligent analysis of the information collected, providing accurate estimates of customer behaviors and conversions. This is a great addition to developing marketing strategies. In addition, GA4 has the advantage of automatically generating audience segments based on the information collected.
But do I have to switch to Google Analytics 4?
Bottom line: Yes. You cannot opt out of moving to GA4.
Google has stopped collecting data for Universal Analytics properties as of July 1, 2023. After that date, users will still have access to historical Universal Analytics data for at least another six months. Our recommendation is to export all relevant. The main differences data and reports as soon as possible to avoid any loss of valuable information.