Know your best customers, encourage them to Leave comments and reviews. Offer them rewards, seduce them with Exclusive promotions and gifts Send personalized and in-depth messages and content. That make them feel part of the marketing automation brand, invite them to Exclusive events. They will no longer feel just customers, but part of the brand and, with greater ease, they will become true supporters.
Between profiling and personalization marketing automation
While the importance of personalizing the customer experience to retain customers over time is often discussed. Most efforts, in strategic terms. Often lithuania mobile database end up in the early stages of the funnel, from awareness to purchase.
In reality, it is precisely in the phases following the purchase that the contribution of a marketing automation strategy can be truly significant .
It allows you to:
- Define precisely the user clusters and segments. That need to be worked on in order to turn them into brand ambassadors for the company. We imagine being able to identify the best customers by collecting data and information on interests. Behaviors and purchasing habits from all physical and digital touchpoints of their customer journey;
- Engage customers with personalized experiences that value them as individuals and consumers first. The customer will thus have the perception of being at the center of the brand’s interests. All this translates into the possibility of personalizing the browsing and purchasing experience on and off site , through communications, messages and offers absolutely in line with their interests and needs;
- Being timely means being able to communicate not only the right message to the right person. But also at the most appropriate time. Imagine landing page: objectives, project and analysis marketing automation how effective. It can be to send a promo code to a customer. Who has just left a review on our site or to invite a friend to register on our store. Rather than an email inviting all VIP users to log in from a particular location to participate in a special event. At the nearest point of sale.
If Brand Valorization can be considered as the last step in the customer loyalty process , as it transforms itself from consumer to brand promoter, it is important that it results in a natural evolution of the relationship between the brand and the consumer, where the value derives precisely from the active role of the latter.
It is therefore important to remember how the marketing automation and brand advocacy strategy must, at this stage, reward the active participation of the customer: the advice is not only to personalize the customer experience, but above all to involve him. Personalized workflows that guide him to discover exclusive programs and initiatives , but above all contests and competitions that invite him to participate actively by sharing his experience with the brand and products.
Brand advocacy: a global strategy
- Invest in the quality of your product and efficient customer service : they are your first business card in the eyes of the customer.
- Know and recognize your best customers and marketing automation engage them with “measured” initiatives and messages.
- Deliver a personalized and valuable customer experience at every customer interaction opportunity.
- Adopt a customer-centric approach by placing customer interests and needs at the heart of your strategy.
- Engage customers with activities and initiatives that enhance their experience and help fuel positive word-of-mouth.
If good old word of mouth is still an important kuwait data resource for your marketing strategy. The use of efficient and effective technological solutions and a new approach oriented towards. Customer value are today the winning weapons to fuel it and make it even more effective .