Customers who buy frequently but spend little, occasional customers who perhaps only buy with offers and discounts. Customers who have not bought for a long time or newly registered users: being able to analyze the composition of our customer base. But A successful strategy above all identifying the most numerous and interesting user clusters on which to act, allows us to implement more effective strategies to retain them and support them in the different stages of their life cycle .
Referral Marketing and Marketing Automation: How to Create a Valuable Customer Relationship
Profiling and segmentation are, without a doubt, the basis uae mobile database from which to start designing a referral marketing strategy that can truly represent added value for your business.
If in this phase, as we have said, the contribution of a marketing automation platform and a customer data platform is important , it is no less so in the following phases, those which specifically concern the anchoring of activities.
Sending tailored communications, personalizing the browsing and purchasing experience with messages and product offers based on the interests and needs of the consumer, but not only that: a marketing automation platform offers solutions and tools capable of engaging and strengthening the user, offering the right message at the most appropriate time.
From a referral marketing perspective, the web analytics: the pillar for digital transformation contribution of a marketing automation strategy is essential, especially in the customer reminder and follow-up phases: Let’s imagine that you send a customer who bought a product a few days ago an invitation to share it on their social profiles in exchange for points to accumulate on the loyalty card they have just subscribed to, or to an already loyal customer, let’s imagine offering the possibility of inviting a friend in order to obtain a discount on the purchase of a product for both.
Although many e-commerce platforms already have this type of functionality by default, and there are specific referral marketing platforms on the market, the added value of an all-in-one platform lies precisely in the possibility of combining the entry phase, i.e. the complete collection and analysis of customer data, with the exit phase, i.e. the ability to personalize the customer experience and create marketing strategies. Loyalty , first, and referral marketing, then, very effective.
Referral Marketing: Ideas for a Successful Program A successful strategy
Referral marketing can be an interesting kuwait data marketing strategy to incorporate, but like any strategy, it requires careful planning and easily measurable activities.