A call to action should be understood as a specific phrase that will encourage the user to perform a certain action. Almost always, this is a verb written in the active form, such as “buy”, “register”.
If there is no call to action, the conversion rate drops immediately. New users cannot understand what exactly you want from them. At the same time, you should avoid a strong call to action in the ad, so that the potential client is not scared, and so that your targeted advertising does not end up in the ban.
There are no limits on the budget allocated for advertising
Limits allow you to control that a specific ad cannot spend more than it was originally planned. There are two types of limits: for 24 hours and for a specific advertising campaign.
Most professionals agree that it is europe cell phone number list better to set a daily limit so as not to spend your entire budget at once. If you are running two or more advertising campaigns at the same time, then set a limit for the entire group of these ads at once. This will allow you to achieve high results.
Over/under bids selected
When you set up advertising for the first time, the system immediately offers you a certain rate, coverage, which is automatically predicted. It is advisable not to use these values, but to set all rates yourself, guided by several principles:
- build on the experience you how will you train your employees? have gained from running similar campaigns;
- do everything in the same way as the most successful launches previously conducted on the selected segment of users;
- take into account the opinion of a professional targetologist;
- Start from the audience of your product: it can be the economy or premium segment.
By setting the bid too high, you will not only spend a lot of money, but you may not see any profit. The same story with setting the bid too japan data low. If you choose it, there is a chance that only people who are not solvent will see the content.
UTM markup is missing
UTM tagging allows you to determine where a new user came from on your site. Remember that such tags must be present in most of your ads. They can be integrated automatically or manually.