How does the Threads app, the main competitor of X (formerly Twitter) work? Can you use the app in your marketing strategy ? You will find answers to these questions in the article below.
In this article you will learn:
- Threads App – What is it?
- How do I create an account on Threads?
- Who uses Threads?
- Can I advertise on Threads?
- Threads in marketing
- Threads App Summary
Threads App – What is it?
The Threads app is a social platform that launched in select countries in July 2023. It has been available in the European Union since telegram blast December 2023. Users can publish text posts in the app – in this respect, Threads is very similar to X (formerly Twitter).
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How do I create an account on Threads?
Combining the two apps also means that you can automatically follow the same users on Threads as you do on Instagram, and text posts can be easily shared to Instagram Stories, for example.
Who uses Threads?
The Meta app has attracted over 100 million users in just five days since its launch . This is an impressive result. For comparison: the previous record holder, ChatGPT, reached 100 million users in two months. This record is even more impressive considering that Threads was not initially available in the European Union.
Can I advertise on Threads?
There is currently no way to buy ads in the Threads app. The app’s creators have decided that – at least for the initial period of its operation – it will be ad-free.
It’s worth noting, however, that other Meta brands like Instagram have also launched ad-free, and advertising is now a major revenue stream for Mark Zuckerberg’s social media platform, so it’s worth keeping an eye on Threads for advertising options there.
Threads in marketing
Just because you can’t advertise on Threads doesn’t mean social channels also email if you can’t use the app in your marketing efforts. Many brands , including Adidas, Netflix, Cisco, and Microsoft, already have an account in the Meta text app and are very active there. So how can you use Threads in your marketing strategy? Here are a few examples:
Discussions on industry topics
- Initiating and moderating discussion threads on current industry topics is a great way to engage the community and build your company’s position as an expert. Threads can also serve as a platform for exchanging knowledge, experiences, and ideas, which in turn increases your brand’s visibility and authority in the industry.
Launch of educational series
- Use Threads to create a series of educational posts that can include tips, tutorials, or industry best practices. These threads can add value to your audience while also promoting your image as an expert in your field. Regularly posting such content can attract a loyal following and build trust in your brand.
Announcements of events and webinars
- Use Threads to promote upcoming loan data events like webinars, conferences, or workshops. Create threads that include event details, speakers, topics, and benefits of attending. Encourage questions and active participation.
Threads App Summary
Threads has shaken up the social media platform market, gaining 100 million users in record time. Brands shouldn’t ignore this app created by Meta. Although you can’t advertise on it (yet), you can incorporate it into your marketing strategy and fully utilize its potential, including building a community and gaining loyal customers.