Taking into account the above, we are going to detail what your actions on social networks should be at each stage and which are the most recommended for this:
1. Attract
According to HubSpot , 85% of your Buyer Personas are in this stage , so you must pay special attention to the content you publish. To do this, the most important thing is to analyze what your prospects are looking for online and what are their needs?
Tips for using social media for brandsTaking
The above into account, you can deduce that the main advice at this stage is to publish content that goes far beyond the commercial and if you have managed to answer the two questions posed, you will have a series of content that could attract the attention of your potential clients. It is time to test which of them are the ones that report the best feedback.
At this stage you should also analyze which social networks your prospects mint database use the most and although according to Hubspot the most used platforms in Inbound Marketing are Facebook, Linkedin and Twitter, there are others such as Instagram and Whatsapp that you can experiment with, since they are booming.
2. Convert
Once you have caught the attention of your Buyer Personas, it is time to convert. To do this, you must add calls to action to your social media posts through a CTA with a link that leads to the destination page you the ne for forc viewing, the inability to scroll through a block of no interest want (for example, your blog). This is where you can ask them for information in exchange for premium content (for example, a newsletter subscription). Remember that in a good Inbound Marketing strategy, the amount of data you request must be proportional to the quality of the content you offer.
The most recommended social networks for converting are LinkedIn and Twitter.
3. Close
At this stage two things can happen:
You have done a good job and you close the sales contract, the prospect becomes a client.
You are not able to close the sale. In these cases, our yeezys shoes advice is that you continue working on improving the monitoring of publications and the interactions that occur . It is extremely important to identify what answers prospects are looking for. For this, the most appropriate social network is LinkedIn, since it provides a lot of information about their behavior in the professional field.