This is perhaps one of the most frequently asked questions for someone who has an idea and wants to put it on the web, but doesn’t know where to start .
The Internet is a reality that has long since become part of our daily lives. It’s so important that we use it to make decisions about what product to buy, what degree to pursue, or which country to visit on our next vacation.
You can ask Google anything and find a million answers. If you were already thinking about creating your online presence, one of the first things you probably did was research online about how to get started; you’ve already read quite a bit on this topic. But from theory to practice, there’s a long journey; and the moment you actually get started is usually the most difficult. How do I start my online presence ? A website or blog? What should I do first? Don’t worry, we’ll help you resolve this question.
Defining the strategy
Like many things in life, there’s no magic formula for the success of your online presence. Every business and every idea is as middle east mobile number list unique as each person and deserves special attention. For this reason, defining your best strategy depends greatly on the type of business and the current situation.
But don’t worry, we’ve prepared this post specifically to show you that it’s not difficult to make the decision; you just need to know your business and understand the key points that will give you the confidence to decide which is the best option for starting your online presence.
This question can become the subject of discussions similar to the famous chicken-or-egg dilemma. Some strongly advocate for one key internet marketing trends in 2025 and tips for using them option or another: a website or a blog. However, you must think about your business, and more than that, you must think about your audience and how best to impact them.
But what is the difference between a website or a blog?
When it comes to technology, a static website or a quality blog will require practically the same amount of effort. To make it professional, you’ll need to create a domain , produce quality content with keywords, and optimize your SEO to position your online presence.
So, what’s the difference? Basically, their difference lies in the type of marketing strategy you want to use. A website generally has more static content , where you communicate different information about your business: its history, the solutions you offer, your means of contact, etc. A blog, on the other hand, is more dynamic , requiring you to periodically create new content and communicate directly with your users in the comments. With blog content, you can create different strategies, such as a newsletter where your readers can sign up and receive your content directly to their email .
In an ideal world, both a website and a blog are necessary and complement each other for a brand or business strategy. Thanks to new forms of digital marketing, your blog would not only drive qualified traffic to your website, but it would also give your domain authority and search engine rankings. However, we know that often there isn’t enough time and resources to create both; so we must make a choice between a website or a blog.
Important:
If you’ve already thought about it carefully and want to create an online store , it will require more attention and maintenance, as you’ll need to add various aspects such as a shopping cart, product inventory control, promotions, photos, and a space for assistance or support. If you’d like to learn more about online stores, we recommend this article: How to Create an Online Store: 8 Things You Should Know .
Types of business:
As we mentioned at the beginning of this article, every business has different characteristics that make it unique. However, here are some tips to help you choose the best strategy based on the type of business you have or want to create.
Physical business
If you have a physical business that’s been established for some time, such as a travel agency or a bakery, for example, the first step should be to create a website, and we’ll explain why below. Let’s suppose your customers currently come to your business through recommendations or advertising in offline media such as magazines or advertisements; but you’ve realized that having an online presence can reach many more people.
An optimal strategy to reach them would be to publish a blog with content about the destinations you offer and travel tips. However, once the reader is ready and convinced to buy from you, how will they get in touch? Where will they find japan data information about tour packages and discounts? Keep in mind that the strategy of a blog is, among other things, to drive traffic to your website . So, if you don’t have a website, where will you drive your visitors?
In this case, it’s important to have an active website before a blog . This site should have up-to-date information and be ready to receive your visitors. This way, you’ll have many more options for promoting your website; not only with your blog, but also with paid ads, social media posts, or your business’s participation in other massive promotional platforms or marketplaces like Groupon or Booking.