We often tend to use the terms “customer loyalty”. And “customer retention” as synonyms, but in reality they may not be strictly synonymous. But these purchases can also take place for reasons of economic convenience compared to the competition. A convenience that could however be exhausted to the point that even the most “loyal”. Customers then choose to buy their products elsewhere.
The concept of Loyalty
on the other hand, goes far beyond the simple transaction or at least does not stop at it: brand loyalty, in addition to being proven by repeated purchases and belgium mobile database confirmation in the choice of products, takes the form of a Sharing of values , with the Creation of a real relationship .
It is immediately clear that the customer experience plays a decisive role in this case : regardless of the quality of the product, which remains a fundamental aspect of customer loyalty, the personalization of communications, offers, pre- and post-purchase services, interactions at the point of sale become crucial factors.
The customer feels understood, valued and this is the real winning weapon to challenge the competition.
Personalized loyalty programs: how to do it When Customer Experience ?
From the most well-known points collection programs to all-inclusive loyalty programs that allow a brand’s customers to enjoy the services of partner the future of web tracking: google analytics 4 companies: there are different types of loyalty programs and for each of them, a marketing automation strategy can represent significant added value .
- Hire a new user and invite them to post data and information to receive personalized offers and promotions.
- It personalizes the browsing experience of a kuwait data newly registered user in order to support them in their first purchase.
- Send a cart recovery email to a user who chose not to complete their purchase by offering personalized products with a view to cross-selling .
- Create personalized campaigns for users who have already interacted with your brand across different touchpoints.
- Engage a user by sending emails containing the products viewed and enriched with personalized product recommendations
- Offer gifts and rewards to customers who recommend your brand to a friend