Which is call Direct-to-Cosumer (later referr to as DTC). The difference between traditional retailers and DTC Henry Davis, president and COO of Glossier, said, “For brands that rely on retailers, they are too dependent on retailers, so their brands themselves do not have the power.
To directly attract consumers
This makes Glossier more convinc that the only way to build a brand is to directly control the relationship with consumers. ” Why do consumers love DTC brands? First: Order directly from the manufacturer’s website and you don’t have to worry about buying fakes!
Nowadays, online sales platforms are
Full of counterfeit goods, or some online stores have the risk of fraudulent transactions. Brand-direct online stores can make consumers who rely heavily on online shopping feel more at ease. Second: Get closer to the brand and give back in the investor database product itself. Without the barriers of retailers, consumers’ feback on products is directly reflect to the manufacturers themselves.
Because consumers who shop online will not blindly
Pursue big brands, they will choose to try new brands. Therefore, they will tend to those small businesses that understand consumers better. And small businesses will also want to improve products to increase sales, so as to realize the conagua paralyzed by cyber attack real feback from customers in the products themselves. Let consumers feel that they are also involv in the improvement and development of products, in addition to enhancing personal pride, it also virtually increases loyalty to the brand.
Save distribution costs and provide consumers
With more affordable prices In the process of omitting wholesalers, distributors and retailers, the commission is also remov invisibly. The price to consumers will be cheaper in disguise, but the manufacturer can still earn the profit that should be pass on. For example, the electric fan you buy from a DTC brand is RM80, but after the wholesaler usa data raises the price to RM90.