Graphic restyling (and not only) for Foursquare, which from a “game” is increasingly also an excellent geo-marketing tool for companies. In Italy alone, Foursquare is used by La7, Due Spaghi, 3 Italia, Antony Morato, Media World, Comet, Movimento 5 Stelle, Birra Peroni, Bisazza, Costa Crociere, Nokia Italia, As Roma… and many others.
let’s get straight back to the changes:
New icons for venues ; a decidedly attractive explore section that focuses on promotions and the most visited places; a “cleaner” graphic, a strong emphasis on the possibility of inserting a photo at each check-in (I myself am a victim of this, now more than ever) and the display of a rich series of information about your community : your friends and your friends’ lists.
Grouped check-ins if close together in time
I like the venues (copied a bit from instagram, since the like is expressed with a small heart-shaped button), where your friends are on the belgium email list map (the graphic effect is very nice) One of the most brilliant changes, however, is the possibility of tagging friends with you present in a certain place: this choice, possible in all.
Social Networks, pushes Foursquare in a decidedly
Social direction and will lead to greater sharing of “where I am now and with whom” on “mainstream” Social Media. The map shows the check-ins in the area and where your friends are… Foursquare therefore seems to have taken the right path to build its own solid business model: the company certainly cannot survive only with the 10 dollars needed for a quick registration of a physical place.
You can also not pay but you will wait a long time
In this regard, the recent collaboration with American. Express is certainly significant ( we talk about it here ) and the fun initiative by Maroon5 which allowed users who “checked in” on payphones (previously registered the essentials for your inbound marketing strategy by the band) to enter their email and be able to download the band’s new single for free. Advertising in public places can be quite effective.
If it is then applied to vehicles in continuous
Movement, such as trucks, buses, taxis, small airplanes, bicycles… it becomes even more effective. In this case, the correct name is dynamic kuwait data advertising or itinerant advertising , a real below-the-line communication . The “tarpaulin” of a truck or the side of a bus are very large. And impactful surfaces that stimulate the creativity of the advertiser.