Customer loyalty and marketing automation are a winning combination to build loyalty, by personalizing each customer’s customer journey retain your customers as much as possible.
“ Businesses must shift from short-term, transaction-driven goals to building long-term relationships with customers ,” writes Philip Kotler, summarizing in a nutshell what the real key to business success is : transforming the occasional consumer into a frequent buyer first, and then into a loyal customer.
User profiling and segmentation: the first step of a winning strategy retain your customers
A loyal customer, as we know, tends to buy more frequently and spends more on average than an occasional customer and, no less importantly, is more likely to share their positive experience with others.
But how do you identify loyal customers and, above all, how do you support them in a complete loyalty journey ?
The first step is undoubtedly to know your spain mobile database customers in depth : characteristics, interests, purchasing behaviors, the phase of the customer journey are fundamental information that helps us accompany our users on the path to loyalty, offering them personalized and valuable experiences at each stage.
In this context, the use of a Customer Data Platform like Blendee can really make a difference: if on the one hand, in fact, it allows us to Collect user data from multiple channels and normalize it into a single customer view , on the other hand, it allows us to Streamline activities aimed at creating personalized customer experiences .
Customer Retention VS Customer Loyalty: When Customer Experience Can Make the Difference
We often tend to use the terms “customer loyalty” and “customer retention” as synonyms, but in reality they may not be strictly synonymous, and artificial ıntelligence and copywriting: utility vs personality their very etymology can help us: with the term.
The concept of ” Loyalty “, on the other kuwait data hand, goes far beyond the simple transaction or at least does not stop at it: brand loyalty, in addition to being proven by repeated purchases and confirmation in the choice of products, takes the form of a retain your customers Sharing of values , with the Creation of a real relationship .
It is immediately clear that the customer experience plays a decisive role in this case : regardless of the quality of the product, which remains a fundamental aspect of customer loyalty, the personalization of communications, offers, pre- and post-purchase services, interactions at the point of sale become crucial factors.
The customer feels understood, valued and this is the real winning weapon to challenge the competition.