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E-Commerce In Germany Part 1: The Market And Risk Factors To Be Aware Of

re you looking to expand your e-commerce business to Germany? It’s certainly one of the most attractive markets in the EU.

Bas on the number of people online regularly, disposable income, and growing interest in online shopping, Germany offers one of the biggest market opportunities in Europ

Basic E-commerce Stats For Germany

E-commerce is a big part of shopping in Germany, and over 50% of ecommerce in Germany happens on international websites.

Germany Market Size:

59.87 Billion Euro in 2015
5th Largest ecommerce market in world
2nd largest ecommerce market in Europe behind the UK
Internet Access: 68 Million

Online Shoppers: 37 Million

Largest Online Industries: Clothing, Electronics, Books

Growth: The German e-commerce market grew from 24.6 M Euros in 2012 denmark telegram data  to 52.79 M Euros in 2015, and is estimat to be at 62.45 M Euros by the end of 2016.

telegram data

Success Factors Unique To Germany

There are some important cultural differences you’ll ne to be aware of and plan for when looking to be successful in Germany. There is one very at impacts all aspects of e-com why make a product that doesn’t sell? merce ranging from your website, the products you sell, the payment optio bw lists ns you offer, to the logistics and delivery companies you work with – and that factor is TRUST.

 

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