As the world’s largest Internet service provider, Google protects users’ inboxes using the most advanced and intelligent filters to separate good email from spam.
Google collects email delivery data for domains that send email to Gmail users and provides this valuable information to domain owners in the Google Postmaster.
Google Postmaster is a useful resource for senders to diagnose and resolve email deliverability issues. It provides important insights into key metrics that help assess the overall health of your email program and pinpoint potential issues in your email sending practices.
Therefore, by analyzing. Google data, you can determine your sender , monitor email authentication results and user complaint rates, and examine delivery failures to find out what you must be doing wrong.
Even if Gmail isn’t your primary focus
Understanding how Gmail evaluates your emails can provide insight into how other email providers view those emails.
To access Google Postmaster data, you must have a Google Workspace or Gmail account.
Connecting to Google Postmaster from GlockApps
GlockApps’ integration with Google Postmaster allows you to easily view all the valuable metrics that Google collects for your sending domains in GlockApps. GlockApps Postmaster Tool provides presentation,storage, cayman islands email list 26689 contact leads sorting and filtering of this data.
The advantages of GlockApps Postmaster tool are:
– Intuitive and easy-to-navigate user interface;
– Improved graphics and table views;
– Customizable alerts for changes detected in monitored domains.
To connect to Google Postmaster from GlockApps:
1. Log in to your account at GlockApps.
2. Navigate to the Postmaster menu item.
3. Click Connect to Postmaster.
4. Select a Google Account.
5. Allow GlockApps Postmaster Tool to access your Google account.
If the connection is successful, you will see a confirmation message. Click Next to optionally activate alerts to be sent to you when changes in the metric are detect.
If you skip this setup now, you can activate alerts at any time from the account menu.
Get to know the GlockApps Postmaster Dashboard
GlockApps loads domain names and corresponding data stored in Google Postmaster for the past 120 days and synchronizes its dashboard with the Google Postmaster data every 6 hours, ensuring you have the latest statistics on your domain’s performance.
It is important to understand that you can only add domains for monitoring in Google Postmaster. Then, it will be loaded into the GlockApps Postmaster tool regardless of its status: verified or unverifi.
In GlockApps, Google Postmaster data points are organiz in the following dashboar:
- Spam Rate
- Reputation: IP, domain name
- Feedback loop
- Success rate: DKIM, SPF, DMARC
- TLS Rates: Inbound, Outbound
- Delivery Error
Note some important things about the data in the Postmaster Tool dashboard:
- Forwarded messages are not included in dashboard data; however, some dashboards may include data from forwarded messages;
- The dashboard does not display real-time data. Typically, Google updates data within 24 hours, but it may take longer. GlockApps synchronizes the dashboard with Google Postmaster every 6 hours;
- The Spam Rate and Feedback Loop dashboards require your emails to be DKIM signed in order to display data;
- Most dashboards will only show data if there is a significant amount of daily email traffic (up to hundreds) coming from your authenticated domain.
You can sort the data in an aggregate
Dashboard in ascending or descending order by clicking the arrow in any column header.
To access detailed reports, click a domain name or click a value in a column to go directly to the corresponding report.
Spam Aggregate Data RateThe spam rate is the percentage of emails that are mark as spam by recipients versus emails that are deliver to their inboxes. Emails that are sent directly to the spam folder are not count when calculating the spam rate. Therefore, digital kit program for smes: aid for digitalization if a lot of your messages go to spam, you may see a lower spam rate, although recipients may still mark your emails as spam in their inboxes.
GlockApps Postmaster Tool: User-reported spam rates
Intellectual Property ReputationThe IP Reputation Dashboard displays the percentage of IP addresses in each reputation group that are used to send email on behalf of monitor domains.
Google categorizes IPs into the following reputation groups:
- This IP has a history of sending a lot of spam. Emails from this source are almost always rejected or marked as spam.
- This IP is known for sending a lot of spam. Emails from this source may be marked as spam.
- The IP generally sends singapore data legitimate email, but occasionally sends a small amount of spam. Except during periods of peak spam activity, most email from this IP is deliverd.
- This IP has a reputation for having very low spam levels and follows Gmail’s sender guidelines. Emails from this source are rarely marked as spam.
Domain ReputationThe Domain Reputation Graph represents the status of monitored domains over time. To determine domain reputation, Google counts emails flagged by Gmail spam filters and emails reported as spam by users.
Google categorizes domains into the following reputation groups:
This domain has a history of sending a lot of spam. Email from this source is almost always rejected at the SMTP level or mark as spam.
The domain frequently sends a lot of spam. Emails from this sender may be marked as spam.
The domain generally sends legitimate email, but occasionally sends some spam. Most email from this domain will be deliver unless there is a surge in spam activity.
This domain has a good reputation, has very low spam levels, and adheres to Gmail’s sender guidelines. Emails from this domain are rarely marked as spam.
Feedback loop
You need to configure Gmail’s feedback loop to view this graph. A feedback loop is a mechanism that notifies you when messages in your email campaigns are marked as spam by recipients.
The dashboard shows:
- Feedback Loop Spam Rate: Average spam rate across all campaigns per day, as identified by Google Feedback Loop, over time. To display the spam rate for a specific email campaign, click a data point on the graph.
- Feedback loop identifier count: The number of unique campaign identifiers identified by Google feedback loops per day, over time.
verify
The Authentication report shows the percentage of email. that passed SPF, DKIM, and DMARC out of all incoming traffic that attempted authentication. To display the success rate for a specific date, click a data point on the graph.
- SPF shows the percentage of emails that passed SPF versus all emails from that domain that attempted SPF. This does not include any spoofed emails.
- DKIM shows the percentage of emails that passed DKIM versus all emails from that domain that attempted DKIM.
- DMARC shows the percentage of emails that passed DMARC versus all emails received from the domain that passed SPF or DKIM. The DMARC success rate is available only if you have published a valid DMARC record.
Below the graph, you can view the history of DKIM SPF and DMARC success rates by date. To sort the data in ascending or descending order, click the arrow near the Date heading.
encryption
The Encryption report represents the percentage of email sent and received over an encrypted TLS connection over a period of time.
- TLS Inbound shows the percentage of incoming email (sent to Gmail) that was sent over TLS compared to all email received from that domain.
- TLS Outbound shows the percentage of outgoing email (from Gmail) that was accepted over TLS versus all email sent to the domain.
Delivery Error
Click a data point on the graph to view a table with the reasons why traffic was denied or temporarily failed. The most common reasons are:
- Rate Limit Exceeded: The domain or IP is sending email at a suspiciously high rate and a temporary rate limit has been applied.
- Suspected Spam: Emails from this domain or IP are suspected to be spam by Gmail.
- Email content may be spam: The email is suspected to be spam due to its content.
- Wrong or unsupported attachment: The email contains an attachment that Gmail doesn’t support.
- DMARC policy for the sender’s domain: The sender’s domain has a DMARC record with the policy set to “reject”.
- Sending IP has low reputation: The sending IP address has a low reputation.
- Sending domain has low reputation: The sending domain has a very low reputation.
- IP is in one or more public RBLs: The sending IP address is listed in one or more public Realtime Blackhole Lists (RBLs). If you send mail from a private IP, work with the RBL to have your IP removed from the list.
- Domain is in one or more public RBLs: The sender’s domain is listed in one or more public Real-time Blackholes (RBLs). Work with the RBLs to have your domain delisted.
- Bad or missing PTR record: The sending IP address is missing a PTR record.
You can learn more about delivery errors in the Google Help Center.
Dashboard Settings
You can organize your view of the main Postmaster dashboard in the most convenient way by displaying only the most important tabs.
To do this, click on the Settings icon and remove the checkmarks near the tabs you don’t want to see.
If you click Clear, the main dashboard will only show the domain name. Clicking on the domain name will give you access to different data points.
Automatic Postmaster Alert
You can receive automatic email alerts from GlockApps Postmaster Tool when there are changes in the metrics of the monitored domains.
To enable alerts, go to the Postmaster Account menu and click on Alert Settings.
Set Activate to On.
Select the alert channel in the Send notification to field.
Select the metric you want to receive alerts for.Click Save.
The following is an example of an email notification sent by the GlockApp Postmast tool. The email notification includes the domain name, the metric that changed, and the current value of the metric.
You can also log in to GlockApps Postmaster Tool and open the alert settings directly from the notification message.
Connect to multiple Google accounts
You can connect Postmaster Tool to multiple Google accounts and switch between accounts to check the domain metrics stored in each account.
To connect to a new Google Account, go to the Postmaster Accounts menu and click “Add New Account”.
You can switch between connected accounts by selecting the correct account in the Postmaster Account menu.
To disconnect, click Disconnect. You will be disconnect from your current Google Account.