Today we are faced with the result of the acceleration of an evolutionary process that increasingly sees a synergistic and hybrid integration of physical and digital touchpoints .
You search for products online and then complete marketing automation the purchase offline ( ROPO effect – Online Search and Offline Purchase ). Offering a Customer journeys that are less and less linear and predictable .
And while adopting an omnichannel strategy may become the only way forward, one fact has become clear in recent years. Omnichannel customers —those who enjoy multiple touchpoints with the brand before completing a purchase. Are 25% more profitable than customers who make purchases in a traditional way. (Source: High Performance Delivered 2018, Accenture).
Retail 4.0: between experience and digitalization
Philip Kotler and Giuseppe Stigliano in the book “ Retail 4.0 ” have hungary mobile database identified ten fundamental rules that will characterize the world of retail in the years to come.
- Being invisible : being able to implement technological solutions that aim to make the customer’s shopping experience more and more fluid .
- Be transparent : Integrate offline and online channels , eliminating the distinction between point-of-sale and e-commerce customers.
- Be loyal : establish a relationship of mutual trust marketing automation that encourages word of mouth and enables customer loyalty.
- Be personal : personalize the customer’s shopping experience to anticipate their wants and needs.
- Be a curator : make your offer truly unique .
- Being human : preserving the human linkedin marketing for business: branding and new customers factor and recovering the centrality of the person .
- Be exponential : expand your offering through collaboration with other brands .
- Be brave: Be courageous and embrace change .
It is clear that in such a context, data analysis, the use of Customer Data Platforms and the implementation of omnichannel marketing automation strategies play a key role .
But what activity can be implemented?
Big Data Analysis: Knowing and Recognizing Customers
Implementing an omnichannel strategy kuwait data allows you to recognize and intercept. The consumer across all the touchpoints available to the brand, from the eCommerce site to the point of sale. Without forgetting social, mobile and ADS channels.