SEO on Amazon, how to position products on the platform

The techniques and strategies us in internet search engine positioning can also be appli to Amazon by adapting them to its characteristics. That is why at Súmate we show you how to use them to achieve better results.

When you search for a product on Amazon , the result is also link to the SEO strategy carri out for each of the items, so optimizing it can increase presence and positioning.

There are several aspects to take into account when using techniques that allow you to improve the SEO of any product and, therefore, its efficiency, always with the aim of increasing purchases by customers who want to obtain as much information as possible before making the purchase.

A10: The algorithm that matters

To understand why you should apply a different SEO strategy on Amazon , you first ne to know its algorithm, call A10 , which has been recently updat and allows for certain searches in accordance with the characteristics of the company, but also the products that can be found there.

One of the key points is that each item is classifi according canada telegram data  to one or more criteria, so by refining the search you can achieve results that are much closer to what the potential customer is considering before making the final purchase.

telegram data

Sales  Since Amazons

Sain objective is the purchase of the product, both for its benefit and fo why make a product that doesn’t sell? r the original seller, the more sales there are, the better position it will be. And all this regardless of whether they are organic (result of searches within the website or app), on-site (during navigation, w bw lists ithout searching), off-site (arrivals from links on other pages) or cross-site (generat from recommendations of similar products).
Sales history . If the item has a consistent sales history, especially in there is sufficient stock, it achieves better positioning.

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