The martech landscape, that is, the one related to technologies applied to marketing. Offers us many options and technological solutions and the risk, sometimes, is precisely to confuse them.
However, let’s clarify and give some “substance” to these acronyms and see the differences between a marketing customer data platform, a dmp and a CRM .
A customer relationship management ( CRM ) system is a technology solution designed to help businesses track. Interactions with prospects, leads, and customers.
Here are some specifics the difference between
DMP is also different from a CDP , which stands for Data Management Platform . These platforms, in fact, are designed to combine and ındia mobile database organize data related to user behavior. But are mainly used for advertising purposes to fuel the purchase and sale of spaces. The methods of data collection, normalization and storage offered by Customer Data Platforms are far superior to any other technological solution on the market and what they really enable is the implementation of a data-driven marketing approach .
What are the benefits of customer data platforms?
If we were to briefly summarize the benefits of using and utilizing a Customer Data Platform , we could find:
- Deep knowledge and visibility of the individual user/customer
- Centralized and simplified access to data
- Precise and dynamic audience profiling and segmentation
All this translates into the possibility of creating effective marketing strategies aimed at personalizing the customer experience .
>Better performance, campaigns and marketing activities the dark side of not doing digital marketing: the data that scares companies optimized according to the real interests and needs of its users and customers, strategies aimed the difference between at building customer loyalty, but not only. Thanks to the contribution of artificial intelligence and machine learning, it is possible to exploit the amount of data collected to develop marketing strategies. Predictive marketing .
The result? We offer potential customers, online kuwait data and offline, the right product at the right time, engaging them with personalized messages and communications, while fully respecting their privacy.